What Is the Auctiva Custom Newsletter and How Do I Use It?
What is the Auctiva Custom Newletter?
The Auctiva Custom Newsletter is an email newsletter that you create and send to your buyers who have opted to receive it. The newsletter will highlight up to 13 of your eBay items, and can include a custom logo, title, text color and a brief message from you. This is a great way to showcase new products, promote a sale, or just to keep in touch with your customer base. You do not need to subscribe to an eBay Store to use this feature on Auctiva.
To generate subscribers to your newsletter, you will first need to send previous buyers (from the last 90 days) an invitation email, through which they can opt in to receive your newsletters. You will choose how often to send the newsletters, and can manage your subscriber list at any time within your Auctiva account. Going forward, you can send this invitation to your more recent buyers as often as necessary (we recommend once per month). Our system will not send invitation emails to your buyers that have received one from you in the past.
Note: You must be subscribed to a Plan that includes this feature to be able to use it.
How do I start using the Auctiva Custom Newsletter?
Getting started it easy! The most important step is to get subscribers to your newsletter. Initially, this is done by sending your buyers from the past 90 days an invitation email that contains a sample newsletter. If they like what they see, they can click the "Subscribe" button within the email, and they will be saved in your Subscriber List. Once you have buyers who have opted in to receive your newsletter, you can create your Custom Newsletter, featuring up to 13 of your eBay items, custom logo, text color and more!
To create your newsletter invitation email:
Go to the Auctiva Custom Newsletter landing page and click the green "Get Started" button.
Customize your invite message to buyers. Their username and the title of the item they purchased from you will be prefilled in the actual email. A standard message is provided in the text box. You may edit this message by clicking in the box and typing what you wish.
Add your logo (or upload one) by selecting the "Step 2" tab on the left of the page and then clicking in the box labeled "Store Logo."
Add a title to your sample newsletter by clicking the text box that says "Sample Newsletter Title."
Add a message below your logo by clicking in the text box.
Select a color for the text in your sample newsletter by using the color selector tool and clicking the "Okay" button to save the color.
Create a custom message for your sample newsletter by clicking the "Step 3" tab on and using the text box to enter your message.
Select a product to feature by clicking in the box to the right of the message box. A window will open with a selection of your current eBay listings, and you will choose one by checking the box next to its item number and clicking the "Apply" button at the top of the window.
Select additional products to highlight in your sample newsletter (up to 6) by clicking the "Step" 4" tab and then using the provided "Select Product" boxes.
The last step will show you a preview of your newsletter invitation, and you can give it a unique name for later reference.
If you are happy with the invitation, check the box at the bottom to agree to the Newsletter Terms of Service.
You can then click the "Send Test" button to have a copy of your invite sent to yourself, or click "Send" to send it to your previous buyers.
A confirmation box will appear with the number of invitation emails that are about to be sent on your behalf. As a precaution, you will need to confirm the send before they will be emailed.
Check back after a few days to see your Subscriber List and send your first custom newsletter!
Now that I have subscribers, how do I send my Auctiva Custom Newsletter to them?
Once you have subscribers opted in (from the email invite you sent), you can create a newsletter that will showcase up to 13 of your eBay items, along with your own custom message, text color and logo.
Go to the Auctiva Custom Newsletter landing page and click the "Create/Send Newsletter" link.
Add your logo (or upload one) by clicking in the box labeled "Store Logo."
Add a title to your newsletter by clicking the text box that says "Sample Newsletter Title."
Add a message below your logo by clicking in the provided text box.
Select a color for the text in your newsletter by using the color selector tool and clicking "Okay" to save the color.
Create a custom message for your sample newsletter by clicking on the "Step 2" tab and using the text box to enter your message.
Select a product to feature by clicking in the box to the right of the message box. A window will open with a selection of your current eBay listings, and you will choose one by checking the box next to its item number and clicking the "Apply" button at the top of the window.
Select additional products to highlight in your newsletter (up to 12) by clicking the "Step 3" tab and using the provided "Select Product" boxes.
The last step will show you a preview of your newsletter, and you can give it a unique name for later reference.
If you are happy with the newsletter, you can then click the "Send Test" button to have a copy of your newsletter sent to yourself, or click "Send" to send it to your subscribers.
A confirmation box will appear with the number of newsletters that are about to be sent on your behalf. As a precaution, you will need to confirm the send before they will be emailed.
Go to your Newsletter History page to see what newsletters have been sent, and to how many subscribers.
