What Is the Promoted Listings Tool and How Does It Work?

What Is the Promoted Listings Tool?

The Promoted Listings tool is a cost per acquisition (CPA) marketing tool that gives you the power to elevate your listing(s) on popular eBay pages. Specifically designed to increase your reach and grow sales, Promoted Listings can elevate your item on top eBay search result pages as well as on product detail pages. Best of all, as this is a CPA marketing tool, you have control over how much you are willing to spend to promote your items.

Directly through Auctiva, you can create a campaign, select which of your items you want to promote and define your ad rate. Additionally through Auctiva, you can select to use eBay’s suggested ad rate and recommended listings which have been specifically designed to help you stay ahead of the competition.

Are my items eligible for Promoted Listings?

At this time, Promoted Listings are available to Above Standard and Top Rated eBay sellers who have recent sales activity. Promoted Listings are available for most categories, however at this time listings in the following categories are not eligible: Vehicles, Real Estate, Everything Else and some Travel categories.

How much does it cost to run a Promoted Listings Campaign?

With Promoted Listing ads you get to pick your ad rate and you get to decide how long the campaign lasts. The ad rate is a percentage of the final sale price that you define, and are willing to pay, in order to promote the item on eBay. Ad rates can be unique to each item in a campaign. As Promoted Listings is a CPA strategy, you only have to pay the ad fee when the Promoted Listing ad gets you the sale within 30 days of the ad being clicked by that same buyer.

For example: Let’s say you have an item selling for $50.00 and you set an ad rate of 1%, if that item sells as a result of the Promoted Listings ad, you would incur an eBay ad fee of $0.50.

Through Auctiva you have the ability to set a unique ad rate for each product which means you can pay to boost your sales and still make sure your profit margin is healthy.

How do I create a Promoted Listings campaign from Auctiva?

1. Go to the Promoted Listings Campaign Catalog page within your Auctiva account here.
2. Click the Create New Campaign button.
3. Provide your campaign title and select your start and end dates. Select “continuous” for the end date if you want the campaign to run continuously. You can pause, start and end campaigns at any time.
4. Then select which listing you want included in the campaign. You can do this by either selecting recommended listings by category, or you can pick which specific listings you want included by entering in a comma separated list of eBay listing IDs.
5. Next, pick your ad rate strategy; either use eBay’s suggested ad rate, or define your own.
6. Click the “Next” button.
7. Review your campaign details, listings and ad rates. You’ll also see the estimated ad rate fee and will have the opportunity to modify any ad rates if needed.
8. Click the “Save & Publish” button to activate or schedule your campaign.
9. That’s it! Sit back and relax while the sales roll in.

Please Also See Our Recorded Webinar For More Information About Promoted Listings: