What Are Multi-Variation Listings and How Do I Create Them?

What Are Multi-Variation Listings?

Variations are product options that your customers can choose from when they are making a purchase from you. Multi-variation listings allow sellers to include multiple variations of a product in a single multi-quantity fixed-price listing, reducing their overall insertion fees. Buyers can select which option(s) of your product they want from drop-down menus before purchasing. Sellers will also save time and money by combining the variations of their product into one listing.

For example, if you have several sizes and colors of girl's Skechers shoes, you can create one multi-variation fixed-price listing that offers all the sizes and colors you have available in your inventory.

Below, find the common terminology we use within our Multi-Variation Tool and relevant help content.

Multi-Variation Listing:
A listing with several variations that a buyer can choose from is called a Multi-Variation Listing. For example, a single multi-variation listing that includes several T-shirts of many different sizes and colors.

Variation:
A "variation" is a unique set of characteristics for a given product or listing. For example, a Women's shoe in size 8, colored red, and made of leather is a single variation.

Attribute:
An "attribute" is a type of characteristic of an item. Color, size, material and length are all attributes you might have for clothing, for example.

Option:
An "option" is a specific detail that you choose for an attribute. For example, let's say you have a quantity of sweaters (in red, blue and green) for which you create a Multi-Variation listing. The "Color" is the attribute and the specific colors are the options.

How Do I Create Multi-Variation Listings?

Learn how to create one listing for multiple similar items such as shirts or shoes. Get step-by-step instructions for using Auctiva's Multi-Variation Tool to create several variations at once, or see how you can create these manually. Read full details in our "Creating Multi-Variation Listings" tutorial. An informative video about this tool is available here.

Note that eBay only supports multi-variation listings in certain categories/sub-categories. You can use eBay's category lookup tool to find out if listings with variations are available in your category.